Hosted by Breuninger in Stuttgart, 4-5 November 2026

We are delighted to welcome you to these two days in Stuttgart, during which we have planned a series of activities that we hope will be useful to you and your organisation. This document recaps the planned activities and provides practical details for your stay.

▶️ ****Navigate: Agenda | Speakers | Practical information

Agenda

Wednesday 4th November: Focused visits, meetings, exchanges & IADS General Assembly

In blue: Hybrid event for present and distant CEO members

08:30 am–09:00 am: Participants’ welcome to Stuttgart & open breakfast Location: Breuninger HQ (meeting room)

▶️ 09:00 am–09:15 am: Opening remarks & welcome speech

Speakers: Selvane Mohandas du Ménil, Managing Director, IADS

Holger Blecker, CEO, Breuninger

▶️ 09:15 am–11:15 am: Introduction to Breuninger

Speaker: Holger Blecker, CEO, board members, Breuninger

11:15 am–11:30 am: Coffee break

▶️ 11:30 am–12:45 pm: Exchange with IADS Academic Advisor

Topic: TBC

**Speaker: **Pr Robert P. Rooderkerk, Associate Professor of Operations Management, the Academic Director MScBA Business Analytics & Management and the Academic Director of Retail Analytics at the Rotterdam School of Management, Erasmus Centre for Data Analytics

12:45 pm–01:45 pm: Lunchbreak

Location: Sansibar by Breuninger

01:45 pm–02:00 pm: Call setup

▶️ 02:00 pm–03:00 pm: IADS General Assembly (hybrid event)

Speaker: Selvane Mohandas du Ménil, Managing Director, IADS

2026 results & achievements

2027 plan and budget

▶️ 03:00 pm–04:00 pm: IADS CEO Roundtable (hybrid event accessible to distant CEOs)

Speakers: IADS members' CEOs

Topic: TBA

▶️ 04:00 pm–05:00 pm: IADS Academy (hybrid event accessible to distant CEOs)

Speakers: IADS Academy 2026 cohort

Academy 2026 topic: How to use AI in marketing strategy and measure ROI in revenue, not in other KPIs?

05:00 pm–05:30 pm: Transfer to Porsche HQ Location: Stuttgart-Zuffenhausen

▶️ 05:30 pm–07:00 pm: Porsche museum visit & presentation

Topic: Heritage & future, deep dive into Porsche strategy & exchange

Speaker: TBC

(Academy joining) ****

07:00 pm–onwards: Cocktails, dinner & talk

Topic: Car industry transformation

Location: Christophorus at the Porsche Museum

(Academy joining)

Thursday 5th November: Focused visits, exchanges & networking

08:15 am–09:00 am: Transfer to Hugo Boss HQ Location: Stuttgart-Metzingen

▶️ 09:00 am–11:00 am: Hugo Boss visit

Topic: Hugo Boss strategy, new collection, new VIP room

Speaker: TBC

(Academy joining) ****

11:00 am–11:45 am: Transfer to Breuninger HQ

▶️ 11:45 am–12:30 pm: CEO workshop on the future of the IADS

Speaker:

12:30 pm–01:15 pm: Lunchbreak

Location: TBC

▶️01:15 pm–02:45 pm: CEO conversation

▶️ 02:45 pm–03:30 pm: TBA

03:30 pm–03:45 pm: Coffee break & transfer to the store

▶️ 03:45 pm–04:45 pm: Breuninger store visit

04:45 pm: End of the session

04:45 pm–05:30 pm: Farewell drinks

Guest speakers (list will be updated on the go)

Carlo Alberto Carnevale Maffè

Practical information

To facilitate coordination with Breuninger, we kindly ask you to inform us if you intend to participate in this event, whether in person or online. If you plan to attend in person, please provide us with your expected arrival date and time.

On Tuesday, November 3rd, according to your time of arrival, we will make restaurant recommendations and you are welcome to join if possible.