▶️ ****Navigate: Agenda | Speakers | Practical information
In blue: Hybrid event for present and distant CEO members
08:30 am–09:00 am: Participants’ welcome to Stuttgart & open breakfast Location: Breuninger HQ, 8th floor (access at Marktstraße 1–3 through the staff entrance)
▶️ 09:00 am–09:15 am: Opening remarks & welcome speech
Speakers: Selvane Mohandas du Ménil, Managing Director, IADS
Holger Blecker, CEO, Breuninger
▶️ 09:15 am–11:15 am: Introduction to Breuninger
Speaker: Holger Blecker, CEO, board members, Breuninger
11:15 am–11:30 am: Coffee break
▶️ 11:30 am–12:45 pm: Exchange with IADS Academic Advisor
Topic: Three Decisions. One Discipline. Invest. Delegate. Partner. Prove.
**Speaker: **Pr Robert P. Rooderkerk, Associate Professor of Operations Management, the Academic Director MScBA Business Analytics & Management and the Academic Director of Retail Analytics at the Rotterdam School of Management, Erasmus Centre for Data Analytics
12:45 pm–01:45 pm: Lunch break
Location: (karls) kitchen by Breuninger
01:45 pm–02:00 pm: Call setup
▶️ 02:00 pm–03:00 pm: IADS General Assembly (hybrid event)
Speaker: Selvane Mohandas du Ménil, Managing Director, IADS
2026 results & achievements
2027 plan and budget
▶️ 03:00 pm–04:00 pm: IADS CEO Roundtable (hybrid event accessible to distant CEOs)
Speakers: IADS members' CEOs
▶️ 04:00 pm–05:00 pm: IADS Academy (hybrid event accessible to distant CEOs)
Speakers: IADS Academy 2026 cohort
Academy 2026 topic: How to use AI in marketing strategy and measure ROI in revenue, not in other KPIs?
05:00 pm–05:30 pm: Transfer to Porsche HQ Location: Stuttgart-Zuffenhausen
▶️ 05:30 pm–06:15 pm: Porsche museum visit
(Academy joining) ****
▶️ 06:15 pm–07:00 pm: Porsche presentation & discussion
Topic: Brand positioning and sales activation - dream team or rivals?
Speaker: Mr Robert Ader, CEO Porsche Germany
(Academy joining) ****
07:00 pm–onwards: Cocktails & dinner
Location: Christophorus at the Porsche Museum
(Academy joining)
08:15 am–09:00 am: Transfer to Hugo Boss HQ, Stuttgart-Metzingen Meeting point: EmiLu Design Hotel
▶️ 09:00 am–11:00 am: Hugo Boss visit
Topic: Hugo Boss in transformation
**Speaker: **Daniel Grieder, CEO, Hugo Boss
(Academy joining) ****
11:00 am–11:45 am: Transfer to Breuninger HQ
▶️ 11:45 am–12:30 pm: CEO workshop on the future of the IADS
12:30 pm–01:15 pm: Lunchbreak
Location: Sansibar by Breuninger
Professor Carlo Alberto Carnevale Maffè
To facilitate coordination with Breuninger, we kindly ask you to inform us if you intend to participate in this event, whether in person or online. If you plan to attend in person, please provide us with your expected arrival date and time.
On Tuesday, November 3rd, according to your arrival time, please join us starting from 7:30 pm for a casual dinner at Weinstube Fröhlich, Leonhardstraße 5.