▶️ ****Navigate: Agenda | Speakers | Practical information
If you are in Mexico as soon as Monday 18th May, and not too tired from your trip, you are welcome to join us for a very casual post-flight dinner in a very picturesque restaurant, Ticuchi. Just let us know if you are willing to join, so that we can fine-tune the booking.
08:00 pm–10:00 pm: Casual dinner
Location*: Ticuchi**, Petrarca 254, Polanco, Polanco V Secc. Miguel Hidalgo, 11560 Ciudad de Mexico*
08:00 pm–10:00 pm: Cocktails and light dinner
Location*: Rosetta**, ***Colima, Roma Norte, Cuauhtemoc, 06700 Ciudad de Mexico
In blue: Hybrid event for present and distant CEO members
08:15 am–08:45 am: Participants’ arrival, open breakfast Location: El Palacio de Hierro Polanco HQ
▶️ 08:45 am–09:00 am: Opening Remarks & Welcome Speech
Speakers: Selvane Mohandas du Ménil, Managing Director, IADS
Eléonore de Boysson, CEO, El Palacio de Hierro
▶️ 09:00 am–10:00 am: IADS CEOs Roundtable
Topic: Get-together and overview of each member’s situation
▶️ 10:00 am–11:00 am:
Speaker: Selina Butterfield-Mashoofi, Chief Finance, Technology and Property Officer, Co-Op
11:00 am–11:15 am: Coffee break
▶️ 11:15 am–12:00 pm: El Palacio de Hierro strategy
Speaker: Eléonore de Boysson, CEO, El Palacio de Hierro
▶️ 12:00 pm–12:45 pm: From Moments to Movements: Reimagining Retail Storytelling
Speaker: Rafael Arroyo, Chief Marketing Officer
▶️ 12:45 pm–01:30 pm: From Product to Point of View: The New Era of Private Label
**Speakers: **Jean-Charles Cazenave-Tapie, Commercial Director for Home, Technology, Casa Palacio and Celebra
Alejandra Hernández, Private Label Director ****
01:30 pm–02:30 pm: Lunchbreak
Location: El Palacio de Hierro’s dining room
▶️ 02:30 pm–03:30 pm: Retail as a Financial Platform: Credit, Loyalty and Beyond
Speaker: Juan Ignacio Ruiz de Ojeda, Loyalty Director
▶️ 03:30 pm–04:45 pm: Polanco Store Visit
Speaker: Werner Hirschi, Chief Customer Officer, Claudia Fabela, Chief Commercial Officer for Luxury, Travel, Private Labels & Free-Standing Boutiques, Carlos Torres, Chief Product Officer
04:45 pm–06:45 pm: Free time & refresh
06:45 pm–07:00 pm: Transfer to dinner
07:00 pm–09:00 pm: CEO-exclusive dinner on Eléonore de Boysson’s invitation
Location: Eléonore de Boysson’s personal home
08:30 am–09:00 am: Participants’ arrival, open breakfast Location: El Palacio de Hierro Polanco HQ
▶️ 09:00 am–09:30 am: From Data to Desire: Activating the Customer Through Personalization
Speakers: Rodrigo Zedillo, Director of Digital Strategy and Artificial Intelligence
▶️ 09:30 am–10:30 am: CEO Conversation