Hosted by El Palacio de Hierro in Mexico City, 21-22 May 2026

We are delighted to welcome you to these two days in Mexico City, during which we have planned a series of activities that will, hopefully, be useful for you and your organisation. To maximise your trip outcomes, our meeting is pegged to the IGDS World Department Store Summit on 19 and 20 May. This document recaps the planned activities and provides a series of practical details for your stay.

▶️ ****Navigate: Agenda | Speakers | Practical information

Agenda

Monday 18 May: Already there?

If you are in Mexico as soon as Monday 18th May, and not too tired from your trip, you are welcome to join us for a very casual post-flight dinner in a very picturesque restaurant, Ticuchi. Just let us know if you are willing to join, so that we can fine-tune the booking.

08:00 pm–10:00 pm: Casual dinner

Location*:  Ticuchi**, Petrarca 254, Polanco, Polanco V Secc. Miguel Hidalgo, 11560 Ciudad de Mexico*

Wednesday 20 May: Get together

06:00 pm–08:00 pm: Cocktails and light dinner

Location*:  Rosetta,** Colima, Roma Norte, Cuauhtemoc, 06700 Ciudad de Mexico*

Thursday 21 May: Meetings, exchanges & store visit

In blue: Hybrid event for present and distant CEO members

06:45 am–07:00 am: Participants’ arrival, open breakfast Location: El Palacio de Hierro Polanco HQ

▶️ 07:00 am–07:15 am: Opening Remarks & Welcome Speech

Speakers: Selvane Mohandas du Ménil, Managing Director, IADS

Eléonore de Boysson, CEO, El Palacio de Hierro

▶️ 07:15 am–09:30 am: IADS CEOs Roundtable

Topic: Get-together and overview of each member’s situation

09:30 am–09:45 am: Coffee break

▶️ 09:45 am–10:45 am: Retail as a Financial Platform: Credit, Loyalty and Beyond

Speaker: Laura Rubio, Director of Financial Services and Loyalty

10:45 am–11:00 am: Coffee break

▶️ 11:00 am–11:45 am: From Moments to Movements: Reimagining Retail Storytelling

Speaker: Rafael Arroyo, Chief Marketing Officer

12:00 pm–01:00 pm: Lunchbreak

Location: El Palacio de Hierro’s dining room

▶️ 01:00 pm–01:45 pm: From Product to Point of View: The New Era of Private Label

**Speakers: **Jean-Charles Cazenave-Tapie, Commercial Director for Home, Technology, Casa Palacio and Celebra

Alejandra Hernández, Private Label Director ****

▶️ 02:00 pm–03:30 pm: Polanco Store Visit

Speaker: TBC

03:30 am–03:45 am: Coffee break

▶️ 03:45 pm–04:30 pm: From Data to Desire: Activating the Customer Through Personalization

Speakers: Juan José Piñeiro, Chief Digital Officer

Rodrigo Zedillo, Director of Digital Strategy and Artificial Intelligence

04:30 pm–05:45 pm: Free time & refresh

05:45 pm–06:00 pm: Transfer to dinner

06:00 pm–08:00 pm: CEO-exclusive dinner on Eléonore de Boysson’s invitation

Location: Eléonore de Boysson’s personal home

Friday 22 May: Meetings & exchanges

08:30 am–09:00 am: Participants’ arrival, open breakfast Location: El Palacio de Hierro Polanco HQ

▶️ 09:00 am–10:30 am: CEO Conversation

Topic: Questions collected from participants

10:30 am–10:45 am: Coffee break