Hosted by Hyundai Department Stores, Seoul, 9-10 June 2025

We are delighted to welcome you during a day and a half in vibrant Seoul. During this time, we will organise a visit of Seoungsu, one of the most active areas of the city, meet with a specialist of e-commerce in Korea, and meet with the CEO of the Korean leading department store company, The Hyundai Department Store group. This document recaps the planned activities and provides practical details for your stay.

The session starts on Monday 9th June 2pm with a city visit, and the first meeting takes place at 5pm. Tuesday 10th June will be dedicated to Hyundai.

▶️ ****Navigate: Agenda | Speakers | Practical information

Agenda

Monday 9 June 2025 - Discovering the Korean market

▶️ 02:00-04:30 pm: Visit of Seongsu-Dong

A visit of the “Brooklyn of Seoul” where local and international brands are developing their latest retail concepts.

Guest speaker: Jinny Chung, Fashion Industry Professional

Meeting point: "EQL Seongsu", 11, Yeonmujang 15-gil, Seongdong-gu, Seoul

04:30-05:00 pm: Transfer to Asiance office

▶️ 05:00 - 06:30 pm: The Korean Digital Ecosystem: Korean Consumers, E-commerce, Social Networks, and Key Inspirations

Guest speaker: Olivier Mouroux, CEO and Co-Founder, Asiance

Location: Asiance Office in City Hall, 4F Shin-a Memorial Hall., 33. Jeong-dong, Jung-gu, Seoul 04518 – Creative room

06:30 pm-07:15pm: Informal aperitivo with a view

Location: Asiance Rooftop

07:45 pm-onward: Dinner - the best Korean Bulgogi in town!

Location: Samwoojung restaurant (link)

Tuesday 10 June 2025 - Meetings

Visiting Apgujeong

08:00 am: Gathering at the hotel and transfer to Apgujeong

Meeting point: Westin Josun Seoul - hotel lobby

▶️ 09:00 - 10:00 am: Gentle Monster / Tamburins meetup

Hosts:

• Bryan Song, IICOMBINED Head of Branding
• Jun Lee, IICOMBINED Global Branding Manager

Location: HAUS Dosan in Apgujeong

▶️ 10:00 - 10:30 am: Hyundai Welcome Coffee

Host: Hyundai Apgujeong store Director

Location: Black Jasmine Lounge (VVIP customer lounge)

▶️ 10:30 - 11:10 am: Hyundai Apgujeong store visit

Guest speaker: Apgujeong store Marketing Manager

11:20 am - 12:20 am: Korean lunch

Location: Dowon Style, Apgujeong, 5F (Korean-Chinese restaurant)

12:20- 1:00 pm: transfer to The Hyundai Seoul

The Hyundai Seoul department store

▶️ 01:00-02:30 pm: The Hyundai Seoul store and Alt1 Gallery visit

Guest speaker: The Hyundai Seoul store Marketing Manager

Location: B2F ~ 6F (must-visit spots)

+Coffee break at YP HAUS (20-30s VIP lounge)

CEO exchanges

▶️ 02:40-03:35pm: Introduction to the Hyundai Department Store Group

Speakers:

• Mr Jee Yong Jung, Hyundai Department Store group CEO,
• Mr Pil Beom Kim, Hyundai Department Store group Executive Director Fashion Division,
• Ms Jung-Ah Kim, Executive Director Global Business, Handsome

03:35-03:50 pm: coffee break

▶️ 03:50-05:45 pm: CEO confidential exchange

Themes of conversation TBA

▶️ 05:45-06:00 pm: Closing remarks

Speakers:

Mr Jee Yong Jung, Hyundai Department Store group CEO,

Ms Kamshim Lau, SOGO Hong Kong CEO & President of the IADS

06:10 pm-07:30pm: Dinner

Location: Ristorante Eo, The Hyundai Seoul, 6F (Hosted by Mr Jee Yong Jung, Hyundai Department Store group CEO) (Italian restaurant)

Guest Speakers

Jinny Chung - Fashion Industry Professional | Expertise in Merchandising, Retail, Marketing, and CRM

With a degree in Fashion Merchandising, Jinny has built a 22-year career across various sectors of the fashion industry. Her experience spans merchandising, retail operations, training, marketing, and customer relationship management, allowing her to develop both hands-on expertise and strategic insight. She has worked with a diverse range of companies, including the luxury marketing agency Cosa Lieberman Korea, global fashion houses such as Celine Korea, Fendi Korea, and Christian Dior Couture Korea, as well as major Korean corporations like Shinsegae International and Lotte Department Stores. These roles have helped her broaden her professional network and cultivate a well-rounded business acumen across the industry. Currently, she works as a freelance consultant on fashion-related projects, leveraging her extensive background and connections to deliver impactful results.

Olivier Mouroux - CEO and Co-founder, Asiance

Ho Seop Song (Bryan) - Head of Branding (US, EU, ME, SEA, AUS) - IICOMBINED (Gentle Monster, Tamburins, Nudake)

Myung Jung Lee (Jun) - Global Branding Manager (US, EU, ME) - IICOMBINED (Gentle Monster, Tamburins, Nudake)