▶️ ****Navigate: Agenda | Speakers | Practical information
In blue: Hybrid event for present and distant CEO members (alternative activities will be suggested for the non-members
08:00 am–08:30 am: Participants arrival, open breakfast Location: Swissôtel The Bosphorus, Monte Rosa meeting room
08:30 am–08:45 am: Opening remarks & welcome speech
Speakers: Selvane Mohandas du Ménil, Managing Director, IADS
Eren Çamurdan, CEO, Boyner
▶️ 08:45 am–09:30 am: Building the next-generation loyalty programme by combining MarTech, FinTech and AdTech
Speaker: Yalin Özcan, CEO, Hopi
▶️ 09:30 am–10:15 am: Transforming retail: Boyner’s digital evolution and AI-driven innovations in e-commerce
Speaker: Efsun Janset Yilmaz, E-Commerce Deputy General Manager, Boyner
10:15 am–10:30 am: Coffee Break
▶️ 10:30 am–11:15 am: The impact of AI in retail: data strategy and operations
**Speaker: **Cihan Yildiz, CTO, Boyner
▶️ 11:15 am–12:00 pm: Boyner’s breakthroughs in customer experience and hyper-personalisation
**Speaker: ***Nurçin Koçoğlu, CMO, Boyner *****
▶️ 12:00 pm–12:30 pm: Introducing IADS’ partner Retail & Hospitality ISAC
**Speaker: **Luke Vanden Linden, Vice President Membership & Marketing, RH-ISAC
12:30 pm–01:30 pm: Lunchbreak
Location: Swissôtel The Bosphorus, Mont Blanc room
01:30 pm–03:30 pm: IADS CEOs conversation
(Questions collected from participants)
03:30 pm–04:00 pm: Coffee break & call setup
▶️ 04:00 pm–05:15 pm: IADS General Assembly (hybrid event)
Speaker: Selvane Mohandas du Ménil, Managing Director, IADS
2024 results & achievements
2025 plan and budget
▶️ 05:15 pm–06:00 pm: IADS CEO Roundtable (hybrid event accessible to distant CEOs)
Speakers: IADS members' CEOs
Topic: Update on each member's situation
▶️ 06:00 pm–07:00 pm: IADS Academy (hybrid event accessible to distant CEOs)
Speakers: IADS Academy 2024 cohort
Academy 2024 Topic: AI and department store activities
07:00 pm–07:45 pm: Break & transfer to the restaurant
08:00 pm–onwards: Cocktails and Dinner
Location: Biz Restaurant, Gümüşsuyu, Mete Cd. No: 2, 34437 Beyoğlu/İstanbul, Turkey
09:15 am–09:30 am: Meeting point at The Swissôtel Bosphorus and departure for store visits
09:30 am–10:00 am: Transit to store
▶️ 10:00 am–11:00 am: Bağdat Street visit
Speakers: Filiz Bayrak, Deputy General Manager of Corporate Development and Investments, and Ayşegül Uyal, Deputy General Manager of Brand Store Projects & Visual Design, and Costa Coffee
Theme: Next-generation retail
(Academy joining)
▶️ 11:00 am–12:00 am: Boyner Cadde store visit
Speakers: Filiz Bayrak, Deputy General Manager of Corporate Development and Investments, and Ayşegül Uyal, Deputy General Manager of Brand Store Projects & Visual Design, and Costa Coffee
Theme: Next-generation retail
(Academy joining)
12:00 pm–01:00 pm: Transit to store
01:00 pm–02:30 pm: Lunchbreak
*Location: Clove Restaurant in ***İstinyePark ****
(Academy joining) ****
▶️ 02:30 pm–03:30 pm: İstinyePark Shopping Mall visit
Speakers: Filiz Bayrak Deputy General Manager of Corporate Development and Investments, and Ayşegül Uyal, Deputy General Manager of Brand Store Projects & Visual Design, and Costa Coffee
Theme: Next-generation retail
(Academy joining)
▶️ 03:30 pm-05:30 pm: Boyner İstinyePark & Boyner Dynamic Teen store visits
Speakers: Filiz Bayrak Deputy General Manager of Corporate Development and Investments, and Ayşegül Uyal, Deputy General Manager of Brand Store Projects & Visual Design, and Costa Coffee
Theme: Next-generation retail
(Academy joining)
05:30 pm–06:15 pm: Farewell drinks
Location: Masa Restaurant in İstinyePark ****luxury area
(Academy joining) ****
06:15 pm–06:45 pm: Car & boat transfer to dinner (CEOs only) at Cem Boyner’s house
06-45 pm–11:00 pm: Cem Boyner's personal invitation to CEOs for aperitivo and cocktail
Eren Çamurdan, CEO, Boyner
Eren, who graduated from Yıldız Technical University Industrial Engineering, completed his MBA at Yeditepe University. He started his career in the Ready-to-Wear Marketing Department at Altınyıldız Mensucat ve Konfeksiyon Factories A.Ş. and served as Product Supply Department Manager, Merchandising Deputy Director, and Brand and Merchandising Director respectively.
With the establishment of AY Marka Mağazacılık A.Ş. in 2008, he became the General Manager of AY Marka. As of February 2019, he joined Boyner Büyük Mağazacılık as General Manager.
Yalin Özcan, CEO, Hopi
Yalin has more than 20 years of experience in payment systems, telecommunication, B2C marketing, B2B sales and loyalty programs. Starting his career in banking, he held managerial positions at IBM Türkiye, Garanti Ödeme Sistemleri, Visa Türkiye, and Türkiye’s leading telco company, Turkcell, where he was the Head of Trade Marketing and Retail Management.
He then served as the Head of the Payment Systems at Akbank. In 2017, he relocated to San Francisco and worked as a CPO at MyGini, a Fintech start-up. Returning to Türkiye in 2019, he served as Corporate Sales Director at Vodafone and as Board Member in various Vodafone companies. Since April 2021, he is Hopi’s General Manager.
Efsun Janset Yilmaz, E-commerce Deputy General Manager, Boyner